gschaidklein - im wandeln der zeit
Play about a small town election.
Plot:In Gscheidklein, the world still seems to be in order—tradition, routine, and a sense that everything has its place.
Especially over a cold beer in the local beer garden.
A village, a mayor, a familiar system. But suddenly, things are about to change. A newcomer enters the scene and challenges the long-standing order, bringing new ideas, new ambitions—and a different vision of the future.
Between tradition and disruption, a series of eccentric characters unfolds, each with their own stories, desires, and conflicts.
Inspired by Commedia dell’Arte, the piece works with self-built masks and exaggerated figures, creating a world that shifts between the familiar and the absurd.
This project was the first time I was asked to design a flyer for a theatre production.
At the time, I was still studying, and the design reflects my skills and perspective from that moment. Looking back, it marks an early point in my development—both visually and conceptually.
Working on this project shaped my understanding of how graphic design can relate to performance, and how visual ideas can emerge directly from narrative and character.
I was given a high level of freedom in developing the visual concept for this project.
Since the piece revolves around an election campaign, I proposed creating two separate flyers—one for Moser and one for Madame—along with corresponding campaign posters. The idea was to reflect the opposition within the narrative directly through the design.
The only fixed element was a QR code on the back, which led to further information about the characters. Building on this, I developed a small illustrated map of the town. Based on the relationships and shared scenes between characters, I clustered them spatially, allowing the map to reflect the structure of the performance.
During the final production phase, the theatre decided to combine multiple youth theatre projects into one booklet. The original concept was adapted and became part of this larger publication.
